XR encompasses many distinct technologies, but

XR's common denominator is embodiment.

When information becomes physical

our ability to articulate grows astronomically.

Because we are

engaging multiple senses.

Realism becomes less visual and we realize

Realism is a fiction

By engaging multiple senses

XR can Hack the brain

XR is Creating Experience.

Which is why it is exiting to artists

(and one of the reasons advertisers and brands are so excited by the metaverse)